Marketing & Brand Management Specialist

Sunrise Systems, Inc. in Rancho Cordova, CA

  • Type: Full Time
position filled
Our client, a leading healthcare insurance company is looking for a Marketing & Brand Management Specialist. This is for an initial duration of 6 months and is located in Rancho Cordova, CA

Should have strong communications background and the ability to build relationships with clients.
There will be client facing, professional demeanor and excellent communication skills needed.

Essential Functions:
Serve as a central resource for all brand related information and coordinate with business partners in creating and deploying brand-building programs. Educate business partners on brand related issues and opportunities
Establish short and long term goals, competitive positions and strategies for market segment
Develop and deploy programs to maximize the distribution channels to market, increase business opportunities, and increase retention of current business in the market segment
Identify segment expectations, behaviors and attitudes and use this understanding to develop initiatives that ensure that the customer’s experience delivers on the brand
Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration in order to keep us  competitive
Identify strategies, develop plans and lead initiatives that meet the needs of the market segment. Set direction for project teams and influence stakeholders to ensure products, services and marketing programs meet the needs of this segment
Establish goals and set targets to measure success of programs for the market segment
Work with communication managers, identify and direct what needs to be communicated in the market segment, based on research, competitive positioning and value propositions, and delivered through marketing plans
Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level

Job Specifications:
Typically has the following skills or abilities:
Bachelor’s degree in Business, Marketing or related field or equivalent training, education and experience
Five experience in product or brand management
Advance understanding of brand management concepts and building/execution techniques
Solid working knowledge of MS Office, PowerPoint, Word and Excel
Proven ability to develop and execute marketing strategies
Ability to elevate the perception of our corporate brand and our company
Excellent project management skills and experience managing large projects
Proven track record of influencing constituents for optimal results
Excellent organization skills, detail oriented and ability to multitask
Excellent verbal, written and interpersonal communication skills
Flexible and able to quickly and effectively change priorities and direction
Strong analytical skills required
Ability to write and present clear and concise reports

Qualified candidates please send your word format updated resume at the earliest to  Thank You.

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